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Is Shorter Better?
First, choose which Ad won: Now, in choosing your winner, it may have occurred to you that the central difference between the two ads is one of length. Ad B is shorter than Ad A. So which one wins:...
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If Your Prospects Are Urgent, Your Ad Should Be Too
Copywriters are no strangers to the idea of urgency. We’re encouraged to build a sense of urgency into our sales letters, landing pages, and, yes, even our PPC Ads — if not in the copy itself at least...
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